“We are proud to work with Progress Energy Carolinas to offer substantially discounted CFLs for the consumer,” explained Utility Solutions Program Manager for MaxLite Joe Pater. “Habitat ReStores are doing an excellent job of marketing these energy-efficient light bulbs to their customers, and as a result, we are providing energy-saving lighting at affordable prices to consumers, to support a great cause.”
Progress Energy Carolina’s Energy Efficient Lighting program provides product discounts that enable the Habitat ReStores to offer a MaxLite four-pack of 13-watt CFLs for only $1.50. The product’s actual retail value ranges from $7 to $8. In addition, a 13-watt CFL, which is equivalent to a 60-watt incandescent bulb, saves $7.72 per year in energy costs, based on usage of three hours per day, seven days a week. The bulbs are sold at Habitat ReStores located throughout the Carolinas, and the proceeds benefit Habitat for Humanity in North and South Carolina.
The Habitat ReStore in Aberdeen, North Carolina, is experiencing tremendous success with MaxLite’s CFLs. “MaxLite lamps are provided to us through Habitat International and we sell them through our stores directly to consumers,” explains Yvette McCormick, Manager of the Aberdeen Habitat ReStore. “Our proceeds benefit Habitat for Humanity of North Carolina Sandhills, the affiliate that works with construction volunteers to build homes for people in need in the local area.
“The MaxLite bulbs are flying out of the store,” continued McCormick. “Our first order of 250 four-packs sold out in one day and a half and the second shipment sold equally as fast; we doubled the third shipment and those bulbs are nearly gone. Our customers had an initial trepidation that 13-watt CFLs were not bright enough, however, everyone loves the quality, the reduced price and the long life.”
The Habitat ReStore in Asheville, North Carolina, is experiencing a successful promotion as well. “In less than a week, we sold 250 four packs of 13-watt CFLS from MaxLite,” explained Jay Sloan, Donation Manager for the Asheville Habitat ReStore. “We sold another 350 units in less than two weeks and we will be selling 18-watt CFL packs soon. We are very thankful to MaxLite for putting the deal together with Progress Energy.”
MaxLite CFL four-packs are also available in Habitat ReStore locations throughout North Carolina, including: Asheville, Waynesville, Goldsboro, Pittsboro-Farrell, Pittsboro-West, Sanford, Cary, Oxford, Raleigh, Dunn, Wilmington, and Spruce Pine. In South Carolina, the bulbs are available in Florence, Hartsville and Sumter.
See http://www.maxlite.com/PDFs/PR/PRkit/MaxLite_HC13WW.zip for high-resolution images of MaxLite’s 13-watt CFL display and product image.